Fundamental Pick : Power Ledger

POWR logo2.PNG

POWER LEDGER

THE WORLD LEADING PEER-TO-PEER MARKETPLACE FOR RENEWABLE ENERGY

Synopsis


It is no secret that global warming has been at the top of the world's agenda over the past decade. However, whether such high-level conversations yield beneficial results is extremely questionable.

As a result, the energy sector has been of heavy interest in the business sector, with many firms trying to find solutions to provide for what will inevitably be a green future. Despite such efforts, one key party in the equation is clearly missing, the consumers who require the energy in the first place. Without empowering communities themselves to change their energy habits, demand for such green energy will remain low and ultimately the cost of respecting the planet will remain high.

Blockchain technology may provide one avenue to solve the world’s energy crisis, and Power Ledger (POWR) appear to have placed themselves at the forefront of this sustainable revolution.

POWR propose a decentralised model which cuts out middlemen and places the power in the hands of the consumers themselves. One might wonder why consumers would want such a responsibility, the answer lies in that they will be provided with the opportunity to profit from their own green habits. Users of the project will be able to buy and sell unused renewable energy utilising the Ethereum blockchain to record their consumption and production. Transactions will be made using the native POWR token which can be held for speculation, stored for future use or sold back to the users' fiat currency of choice. All users of the network are required to install solar panels to produce such energy and as a result, the project promotes solely green energy.

The system works as follows, individuals produce energy to cater for their individual needs and if they have any surplus energy they can sell this energy peer-to-peer to another user who has not produced enough energy to cater for their household consumption. The privately generated energy can be transmitted through existing traditional infrastructure to consumers in need. This initiative allows consumers to manage their own energy and chose the destiny of their own fate. If they chose to provide additional energy by purchasing more solar panel units then they will likely profit long-term. Alternatively, if users cannot afford to buy many solar panel units or chose not to they will have energy slightly subsidised by what they own and buy the rest through the POWR marketplace.

Consequently, the POWR marketplace encourages users to be as green as possible by becoming efficient prosumers in order to reap the rewards of the system. This innovative economic approach to promoting the use of renewable energy is extremely unique compared to traditional models as a result of Blockchain technology allowing individuals to immutably trust each other and trade without needing to confirm energy will be sent or that payments will be made.

Ultimately, this should empower communities to go greener by placing a large emphasis on the economic returns of such a decision. As the world continues to overuse raw materials and abuse the earth, global warming is certain to stay at the forefront of global debate, consequently unique solutions such as POWR certainly have the potential to become extremely popular in years to come.

For this reason, Power Ledger could see substantial growth if they achieve their goals and is certainly a project to keep an eye on long-term.

 

Catalysts


  • A diverse team comprising of both blockchain specialists and conservation experts, Co-founder Dr Jemma Green has multiple PHDs from the University of Cambridge relating to renewable energy
  • Power Ledger have already completed trials of the project in Australia which allowed consumers access to cheaper renewable energy than available from large distributors and to profit from their surplus energy, a rare proof of concept not regularly seen in the Blockchain space
  • The consumer/prosumer economic model proposed will likely become more desirable as green energy turns mainstream as a result of global regulations and energy restrictions
  • Although the project is built on top of the Ethereum Blockchain it is highly adaptable and could be employed on any Blockchain platform if the market dynamics change in the future
 

Risk Factors


  • The project is highly dependent on whether renewable energy becomes widely utilised by individuals in the future, although with strict UN regulations already in place and consumers becoming more conscious, this shift in the market already appears to be taking place
  • There are several other Blockchain firms trying to solve the energy crisis including Grid+ and WePower, although such projects are yet to have a proof of concept
  • Power Ledgers business model means that wealthy individuals will benefit the most as they have the purchasing power to buy more solar units initially, although even those who cannot afford solar panels should be able to benefit from cheaper prices as a result of intense peer-to-peer market competition
 

Conclusion


As individuals become more conscious of their carbon footprint and regulating bodies tighten energy use from non-renewable resources, renewable energy use is only set to become more prevalent in mainstream society. When this occurs, individuals will seek the most cost-efficient way to consume their energy. If Power Ledger can empower communities by helping them realise the economic and environmental benefits of such an application, they have the potential of becoming a market leader in the space. Thus, POWR should be on your long-term watchlist.



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